With the development of search engines, more and more . A User Experience a Challenge users receive answers to their queries directly on the search results page. A without having to go to the site.
When no-click results, i.e. quick search/quick answers, appeared, it was. A thought that SEO’s time was over, but this is not true.
Advantages of A User Experience a Challenge quick search:
- for search engines: visitors remain pr directors email lists in the search ecosystem and do not go anywhere.
- for users: quick access to information.
- for SEO: quality filter. Now some traffic is filtered out at the issuance stage.This could potentially mean improved internal behavioral factors and increased conversion of SEO traffic.Cold traffic will be filtered out at the search results level, and the site will be visited by users interested in your products and services.
To be included in the quick answers section, your page must contain high-quality, unique and concise information. This can be a clear definition or a direct and why sending email popups is important for your business understandable answer to the user’s question.
It is important to note that an informational page can end up in commercial results, and vice versa.
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Standard metrics and analytics don’t work here, since you can’t directly monitor what’s happening on the site. However, in Google Search Console you can see the growth whatsapp data of page impressions, for example, by the “growth of average position” indicator.
The click-through rate (CTR) and the number of transitions to the site will decrease, since part of the audience will remain in the search engine. At the same time, the number of impressions of the information page for commercial queries will increase.
No-click results are a trend that will only increase. Businesses need to adapt to avoid losing traffic and remain visible in search results.
Local Search: Importance for Offline Business
For companies operating offline, local search is becoming increasingly important.
Users often search for the nearest cafes, shops or service centers through search engines.
According to statistics , 46% of Google queries are local, while 76% of mobile users visit the organization on the same day.
If you don’t pay attention to local promotion, then you have less chance of getting to the top of search results.
