The NIQ BASES Advertising study reveals How audiences perceive advertising important aspects of audience perception of advertising content created using artificial intelligence.
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The main findings of the study were collected by colleagues from Sbermarketing :
- The audience recognizes Al advertising quite easily . Only one example of all the studied was mistaken for the work of a person;
- Despite the high quality of execution, most participants rated the creatives as annoying, boring or confusing;
- Using familiar brand images and elements helps improve ad memorability;
- Al content can create a negative aura, reducing trust in the brand;
- Electroencephalograms showed mixed brain responses to the Al advertisements.
It is important to note that automation australia physiotherapist email lists of the advertising creation process using artificial intelligence allows to significantly reduce the time for developing concepts and prototypes.
However, to achieve success, it is necessary to adapt Al-creatives to the interests of the target audience and integrate them into the overall marketing context.
Experts recommend that automatically generated email marketing tips to increase sales content be carefully refined by specialists to minimize the risk of negative consumer reactions.
How the labor How audiences perceive advertising market will change by 2030
The World Economic Forum published a report entitled “The Future of Jobs in 2025”. According to it:
- By 2030, 170 million new jobs will be created but 92 million will be lost;
- the net increase will be 78 million jobs;
- 22% of existing jobs will disappear;
- 59% of workers will require retraining, but only 48% will have the opportunity to do so.
It is especially important to note the growing demand whatsapp data for combined skills – both technological (AI, big data, cybersecurity) and human (creative thinking, flexibility, stress resistance).
The largest employment growth is expected in the healthcare, education, agriculture, logistics and construction sectors. At the same time, the shortage of skilled personnel remains the main obstacle to business development – almost 63% of companies experience it.
Increased staff turnover in Russian companies
Significant changes are taking place on the Russian labor market, Sostav.ru reports .
According to the results of a study by Kept, more than a third of Russian companies experienced an increase in staff turnover last year.
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In this case:
- the greatest increase in layoffs is observed among qualified specialists (40% of companies note this trend);
- among blue-collar workers and entry-level specialists, the figures are 37% and 36%, respectively;
- the lowest turnover among executives (16%) and top management (7%).
