Nowadays, customer management has Beauty salons and customer management become management increasingly important in a variety of companies and stores, regardless of industry or business type.
Customer management refers to collecting and managing various information such as a customer’s gender, age, store visit history, purchase history, preferences and tendencies, and complaint handling history .
It is one of the important measures to build good relationships with customers.
The importance of customer management remains the same in the beauty industry, which has customers of all ages.
Customer management is extremely how to use artificial intelligence in sales? important, especially at beauty salons, because providing services tailored to each individual customer directly affects sales, customer satisfaction, and repeat visit rates .
In addition, by understanding information such as how often customers visit the store and the amount they spend, you can understand customer trends and develop appropriate marketing strategies.
However, collecting, managing, and creating a composite orthomosaic analyzing vast amounts of customer data in a centralized manner is by no means easy.
In fact, there are probably many beauty salons that collect customer data but are not using it effectively.
In order for beauty salons to efficiently collect and manage customer information and use it for management, they need a customer management system called CRM.
Benefits of using CRM for customer management at beauty salons
The benefits of using CRM to manage customers at beauty salons are twofold : ” You can expect improved customer engagement ” and ” There is a possibility of increasing the average customer spending .”
Customer engagement is the relationship of trust that is built between a company and its customers.
CRM allows you to collect and analyze data such as customer visit history and preferences, and then use that data to provide customer service, making communication smoother and increasing customer satisfaction and loyalty .
Customers with high customer engagement usa lists are more likely to return and introduce the salon to friends and acquaintances, so there are many benefits for the salon.
By increasing the number of products and services that are attractive to customers based on the information collected and managed by CRM, it is possible to increase the amount spent per visit .
Furthermore, sales promotion using CRM not only leads to repeat business but also leads to the acquisition of new customers.
