The lower your site’s domain authority, the harder it will be to rank for your target keywords. Even with the perfect on-page and technical SEO strategy, you’ll need to develop and increase your domain authority to rank on the first page of search results.
Know how your domain authority compares to your competitors. Work to increase your authority above your competitors with thoughtful strategies. Don’t work with spammy backlinking “experts” or try to quickly increase your scores. SEO is a long game, and trying to do everything too quickly can result in Google marking you as spam.
The two main factors of domain authority are backlinks and internal links. You don’t have to go crazy with internal linking, but you should have a clear idea of how the different pages of your site relate to each other.
Content does not match search intent
When Google ranks web pages, it looks at the searcher’s intent to return the best content to answer the query. You must think like a c level contact list customer to meet their search needs.
Updating a web page to better meet a customer’s needs can improve search rankings. Sales-focused pages will likely struggle to rank for non-brand keywords. Instead, Google will look for more neutral informational pages, such as blogs and information that will help the consumer achieve their goals.
There is duplicate content on your site
While it may be tempting to copy and paste relevant paragraphs or meta descriptions from one page to another, it will seriously hurt your site. It looks lazy to Google and makes them skeptical of the content you post.
Duplicate content also takes up unnecessary space in Google. It does not want the same content to appear in multiple results because it will not reflect well on its customers.
Check your SEO tools for duplicate content. This could be duplicate page titles, meta descriptions, or on-page content. Update your content to make it unique so search engines know your content helps answer questions.
You have chosen keywords that are too competitive
It’s hard to create a new site because it’s europe email not built like your competitors’, which means established sites are more likely to rank for highly competitive keywords now.
It’s best to target long-tail, low-competition keywords to help your site gain a foothold and rank. If you target highly competitive keywords, you’ll likely have a hard time getting on the map in established industries.
Although you will be targeting keywords with lower search volumes, you will likely see faster and better results using keywords with lower search volumes because you can rank on the first page of search engines for these keywords, which means you will get traffic from these keywords. If they are deep within your site pages, they will not looking for a marketing agency? drive traffic to your site, which will not lead to conversions, making them of little use to your site.
Your site is penalized by Google
Search engines can penalize sites that they believe have somehow violated their trust or made a major mistake. Google sets quality guidelines. If sites don’t follow them, Google can impose a penalty.
To find out if you have a penalty, visit Google Search Console for penalty alerts. Once you understand what’s wrong, you can take steps to fix the issue and resubmit your site to Google for review.
Help in diagnosing SEO issues that are holding back your website
SEO is a complex process, with many factors that can determine how and where you rank. To get tangible results, work with trusted experts who help companies achieve real business results with SEO, not just rankings. New Light Digital offers a marketing strategy including SEO, so you’ll get a holistic view of what needs to be updated and adjusted in your complete marketing strategy to get the most effective results. Schedule your free consultation now .
