How Google processes queries and ranks content

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Google. the world’s most used search engine. processes billions of queries every day. While it may seem like you get instant results when you type a query into the search box. There’s a complex process going on behind the scenes. Google uses complex algorithms to crawl and index vast amounts of web pages to give you the most relevant answers. So how exactly does Google search work? 

Sorting target

The main goal of Google search is to provide users with results that are not only high-quality and trustworthy. but also. above all. Relevant. However. Relevance does not only mean the semantic match between the searched keywords and the content of the website. But also how well the given results correspond to a specific user . Personalization plays a crucial role – Google takes into account factors such as previous searches. The timeliness of information and the geographical location of the user. SEO specialists  often focus on keywords and their semantics. But true relevance lies in a broader understanding of what is most important to a specific user at a given moment.

Search query analysis

The basis of website ranking lies in the interpretation of the search query. which begins with cleaning up the search query by removing stop words. Identifying entities that need stop words. and expanding the query.

Stop words are words like “a”. “v”. “is”. “s”. etc. That are removed from search queries because they occur frequently and do not add anything meaningful to what the user has in mind. In general. Removing stop words also has a practical reason in that it reduces the size of the database and their absence improves processing speed.

Query expansion

This is the part where search queries email list are combined with other similar queries. for example “vehicle sales” is the same as “car sales”. Meaning a website about vehicles can rank for queries about cars even though the phrase does not appear on the website. Once the query is understood. the analyzed query is sent to the index for ranking.

Google’s ranking of results is determined by hundreds of factors. the most important of which is the content of a web page. Google strives to ensure that results are as relevant as possible to users . Which includes not only the quality of tools to facilitate seo copywriting the content. But also factors such as the user’s location. language. or the type of device the search is performed on. In addition. The overall quality of the website is taken into account when ranking pages. Including its technical design. Trustworthiness. and user-friendliness.  answers. But also the ones that are most appropriate for them in a given situation.

Relevance to users

A page’s ranking is largely determined by the relevance of the results to the user. As I mentioned. many SEO experts focus on semantic belgium numbers relevance. but relevance to the user is super important because search queries have multiple meanings and contexts that go beyond semantic relevance. The relevance of results on Google is determined by hundreds of factors that work together to ensure that the user gets the most accurate and relevant answer to their query. The actual content of the page is the most important factor. 

 

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