In 2020. Google introduced Core Web Vitals (CWV) . a set of metrics that measure the user experience of a website. The goal of Core Web Vitals is to ensure that websites are fast. stable. and responsive. providing a smooth and enjoyable experience for users.
Core Web Vitals are becoming an increasingly important factor for SEO (Search Engine Optimization) . Google takes them into account in its ranking algorithms . and therefore websites with low Core Web Vitals values may have lower positions in search results.
What are Core Web Vitals?
Core Web Vitals consist of three metrics:
- LCP (Largest Contentful Paint): The time it takes to load and render the largest content on the page.
- FID (First Input Delay): The time it takes for the browser to respond to the first user interaction (e.g. clicking a button).
- CLS (Cumulative Layout Shift): The total amount of shift of elements on a page during loading.
Why are Core Web Vitals important for SEO?
Core Web Vitals are important for SEO for several reasons:
- Improves user experience: Fast. stable. and responsive websites provide a better user experience. leading to phone number database longer time spent on the site. lower bounce rates. and higher conversions.
- They are a Google ranking factor: Google takes Core Web Vitals into account in its ranking algorithms. and therefore websites with low CWV values may have lower rankings in search results.
- They are a signal to other search engines: Core Web Vitals are becoming the standard for measuring user experience of websites and it is likely that other search engines will also take them into account.
How to improve Core Web Vitals?
There are many ways to improve the Core Web Vitals of your website. Some of the most common tips include:
- Optimize images: Reduce what are social signals? image size. use compression. and set up lazy loading.
- Optimize CSS and JavaScript: Minify CSS and JavaScript. remove unused code. and consider using asynchronous loading.
- Use caching: Implement caching on both the server and the browser.
- Remove blocking scripts: Identify and remove scripts that block content from rendering.
- Optimize fonts: Utilize web fonts and consider preloading them.
- Use a CDN (Content Delivery Network): Deliver content to users from geographically closest servers. This is especially true for websites that have global traffic.
Core Web Vitals Measurement Tools
There are many tools that can help you measure the CWV of your website. Some of the most popular include:
- PageSpeed Insights : A tool from belgium numbers Google that analyzes your site and provides tips for improvement.
- Search Console: A tool from Google that allows you to monitor the CWV of your site and identify problems.
