And not only that, think about the many possibilities that exist to improve a text and make it more readable using the different formatting options (headings, bold, lists, etc.).
Furthermore, digital content is now longer and more elaborate than ever. And that means we need to visually enrich texts with all the resources at our disposal.
Bad formatting can ruin interesting content. But a good writer knows this, and to avoid it he will play with:
- The blank spaces
- The size of paragraphs and sentences
- Separating text into sections with headings and subheadings
- Bullet points and numbered lists
- Quotes and other featured content sections
Pro tip: Ask your future writers for a sample of long-form content they’ve worked on (guides, ebooks, articles with more than 2,000 words…). What visual impression telegram data do they make on you? How easy are they to read? Look for different formats and visual resources such as images, quotes, titles, subtitles, lists, etc.
He is a good teacher
A good writer is like Whoopi Goldberg in Sister Act II: able to take any topic and make it interesting, motivating you to learn and participate until the end.
That is, good writers, like good teachers, know how to explain complex issues and make them seem simple.
To create an optimal reading experience, your ideal writer will consider how much information the reader needs. For example, they will consider:
- What is your level of knowledge on the subject in general and on the topic in particular?
- How much context do you need to understand an argument?
- How much level of detail do they need to stay motivated throughout the reading?
- What resources can they use to simplify explanations (examples, analogies, images, metaphors, etc.)
Knows how to write a good introduction
Any writer can start an article in a vague and generic way. Anodyne.
But it’s hard to find writers who can write top-notch introductions, because it requires more skills than you might think.
The writer needs to think about his audience’s problem as if it were do research in your field one of their own, understand the emotions at stake and have a good ability to summarize.
Whatever the case this is a very common mistake
starting with basic data that the audience knows very well and in the most fucking Wikipedia style.
To start the article strong. And he takes advantage of it.
Pro tip: When evaluating a content writer, look at their article introductions. Are the first paragraphs relevant? Does the writer connect with you from the start and buy lead grab your attention? These answers aren’t everything, but they can give you a quick idea of their writing skills.
