The difference between the sales funnel and the marketing funnel
Most marketers use the terms “sales funnel” and “marketing funnel” as if they were the same thing.
Search Google images and you’ll see that these two funnels are one and the same – that both have the goal of converting a visitor into a customer.
However, there is an important difference korea telegram data between sales and marketing funnels.
The marketing funnel is the entire journey someone takes from simply knowing about your business to becoming a repeat customer.
On the other hand, the sales funnel is a part of the marketing funnel that deals with interest, research, and conversion (sale).
The sales funnel includes: the sales page, the order page, the upsell page, the “Thank you” page, and any other pages that could directly influence conversion (to generate leads or sell). For example:
The sales funnel represents the sales portion this is just an example just an article of someone’s buying journey, but the marketing funnel represents the entire journey.
Now that you know the difference between a marketing and a sales funnel, let’s talk about 6 different types of sales funnels and when to use each one.
1. Squeeze Page Sales Funnel
The squeeze page sales funnel is for when you want to generate leads for your business.
You should think of the squeeze page funnel as a sales funnel that sits at the top of the entire marketing funnel and is all about brand awareness and interest phases.
First of all, users visit the page on the left and there they will fill in
their email. Usually, you will get their email by giving them some incentive gift in return, e.g. e-book, video, etc.
Then they will visit the “Thank you” page.
And what they’ll see looks something like this:
We’ve found that this is the most effective way asia email list to generate leads — by offering a freebie they can download in exchange for your audience’s email. And the more attractive the freebie, the more targeted the content will be to your audience, so the more people will sign up.
Tip: We suggest testing different types of content that will grab their attention on the squeeze page so you can discover what will bring you a higher conversion rate.
2. Application Sales Funnel
As ideal as a squeeze page funnel is for generating leads, sometimes you will need more information about those leads, such as:
• Who are they?
• What do they do?
• What is their income?
Collecting such information helps you segment your email list and make more targeted and personalized offers to each group of people you address (sending offers or cheaper tickets, for example, to people with a lower budget and on the other hand more expensive offers to customers with a higher budget).
And somewhere here you wonder: since there are more steps until the process is completed, won’t that reduce the conversion rate?
Don’t worry!
You can create a pop-up in your business’s application sales funnel that allows visitors to quickly and easily leave if they are not interested (this is practically a squeeze page).
This way, you can collect emails even from people who don’t have time to fill out a longer form.
