Keep an eye out for crawlers
A new SEMrush tool for The most serious errors are certainly technical errors related to crawlability. If search engine bots encounter difficulties, the pages will not be indexed and will not rank! Everything else will then be compromised.
On the other hand, A new SEMrush tool for if you’ve already
addressed all the technical and SEO issues on your e-commerce site, pay attention to images. Don’t underestimate their power in your strategy. Upload large, original images (not manufacturer ones, which are heavily duplicated on the web), use consistent file names, and make sure your alt texts are descriptive and rich in relevant keywords.
I think the biggest problem is short content
One of the main shortcomings I often find on e-commerce sites is the lack of effort in editorial content.
A category page shouldn’t be special lead limited to an H1 tag and a list of products with duplicated text snippets. It should explain to the user where they’re going, what they’ll find there, and, if possible, give them the option to choose a product and go to a page with detailed information.
If you’re selling a product, you need to know the proposed agreement will be it well. So, explain in the description why it’s interesting, useful, effective, etc. Then supplement your text by answering common questions users ask about it.
You can’t even imagine what mistakes you can find on websites, especially those of clients who have used an SEO agency.
There are always several errors with sitemaps:
from sitemaps that are too big to sitemaps that are not found or have URLs in protocols that are different from their actual URLs (links that point to HTTP pages for an HTTPS site).
I think webmasters are a bit afraid to do deep segmentations. I have domains with over 60 sitemaps that have no issues. We shouldn’t split sitemaps clean email only for large projects: it’s always a good way to see in more detail where the problems are on the site. Additionally, we can use sitemaps to configure SEMrush’s Site Audit and act specifically on a domain. And finally, we can split programming or SEO budgets.
