If you’re not leveraging email marketing to nurture leads, you could be missing out on opportunities.
In a recent B2B content marketing report, results showed that three in ten marketers believe email newsletters are very effective at nurturing leads.
These newsletters allow marketers to deliver valuable content, updates, and personalized information directly to potential customers. This regular communication helps build trust, keep the brand top of mind, and guide prospects down the sales funnel.
6. About 75% of B2B companies use email marketing software to implement content marketing strategies
Ever wonder how most B2B companies denmark phone number library maintain such sharp marketing strategies? Here’s the secret: 75% of companies use email marketing software to enhance their email marketing efforts.
With the right software, you can quickly and efficiently create automated emails and track open rates, click-through rates, and conversions in real time. If you haven’t used one yet, you might want to consider using one of these.
7. About 32% of B2B buyers place orders via email
It’s not just B2B businesses that appreciate the convenience of email, their buyers do too.
According to a survey by Statista, 32% of B2B how to invest in diversity and inclusion in companies buyers prefer to place orders via email. Only 29% rank a sales representative as their preferred purchasing channel.
16 General and B2C Email Marketing Statistics to Note
Likewise, email marketing can work wonders for B2C businesses. Effective use of email marketing can help convert leads into customers, improve customer loyalty, increase engagement, and more.
Now let’s take a look at the latest general and B2C email marketing statistics to gain some industry insights.
1. There are more than 400 million active email users around the world
If you’re still doubting whether south africa numbers email marketing is a great marketing channel, this statistic might be just the confirmation you need. One of the biggest benefits of using email to connect with your customers is that almost everyone uses it.
According to Statista, there were 426 million email users worldwide in 2022. This number is expected to reach approximately 4.73 billion by 2026.
