Video marketing is nothing new, but its supremacy is amplified by social platforms that increasingly guarantee visibility to video content.
Increase visual engagement with videos
In 2024, it becomes important to engage potential customers with explanatory, fast, easy-to-use video content. A video can quickly provide a lot of information. Show the product, show how it works and insert it directly into its context of use. Brands can use videos not only for kuwait phone number library advertising, but also to tell stories, launch new products, present customer testimonials and do employer branding.
Marketing and sales coordination
In 2024, the convergence of sales and marketing is increasingly evident, yet the abandonment of traditional processes is not always immediate. So let’s talk about “team-based pipeline” and the challenges in adopting new shared metrics.
Marketing and sales team integration
The work of marketing and sales teams should be increasingly integrated. Thanks to shared dashboards and technologies, such as those offered by Hubspot, it is possible to update customer information as marketers and sales act on the target audience. Coordinating activities email leads database between the two teams is essential to align strategies, make corrections and have insights that help create a personalized interaction with the potential customer.
What is the future of B2B Marketing?
2024 promises to be a year of significant changes in the marketing landscape. From consumers driving strategic decisions to GenAI, marketers must be ready to adapt to do their job effectively. The key to success will be the ability to embrace innovation, adopt sustainable strategies, and maintain a consumer-centric approach.
