It is logical that this category is Beds and flower beds more susceptible to the influence of seasonality.
Active sales of such goods start in early February . A reach their peak by the end of March-beginning of April, and then gradually decline.
Of course, the exact time period of peak sales depends on whether spring is early or late. For example, in 2024, peak sales were in April, while in 2025, April was not good.
After spring, a small surge occurs only at the end of August, that is, at the end of the summer cottage season:
Image from the author’s archive
Sales are low in winter, although the finance directors email lists slight influence of the March holidays is still felt.
Judging by our experience, this is due create an commerce email marketing to active sales, where buyers try to save money. This also explains the slight growth in sales in November (red line on the chart), when the “echo” of the promotions reaches goods for the dacha and garden.
There is no point in entering such a category with new products at the peak of the season – the result will not meet expectations
Launch Cannot Be Delay: How Sellers Can Prepare for the Season
What you definitely shouldn’t do when entering a marketplace or a certain category with a new product is launch it at the beginning caseno data of the season. Of course, if your product is affected by seasonality.
This is because there are already sellers on the site who feel confident in this category, and competing with them, with their product cards that have already managed to collect good reviews and earn a high rating, is incredibly difficult.
It makes sense to launch during a sales decline and maintain them during the off-season to get the first orders, reviews, and then, before the start of the new season, start actively investing in internal and external promotion.
4 Steps to Successfully Selling Products During the Season
Let us repeat: you need to prepare for the start of the season. And, as our experience shows, it is better to do it in the following way:
