Accurately identifying the lifecycle stage a based on customer customer is in is a difficult task, but it is possible. It will be easier and more reliable if you use a CRM and give due priority to your sales funnel.
6. A satisfied customer is a returning customer. However, knowing the reasons why a user is or is not satisfied is just as important as customer satisfaction itself.
The main source of information for this type of segmentation is customer feedback . Negative comments are particularly important, and the causes of these comments must be addressed as soon as they are identified.
Don’t let negative reviews frustrate you. In fact, 70% of dissatisfied customers are willing to forgive and buy again if the business resolves their problem.
Segmenting your users based on their
Satisfaction status will not only help you solve problems, but will also foster stronger ties between your brand and your customers.
7. Behavioral segmentation aimed at loyalty
Loyal customers are the most valuable asset for any organization, as they provide the greatest lifetime value. Identifying your loyal customer segment is crucial to your growth.
It is more profitable to retain dataset consumers who already trust your brand than to acquire new potential customers. On the other hand, repeat buyers spend 33% more than new ones.
One element that sets loyal customers apart is that they usually become your brand ambassador . In other words, they promote your product or service for free based on their own experience.
This variable allows us to identify loyal based on customer
And non-loyal customers. With creating engaging content for micro-influencer campaigns this information, lead nurturing is developed with intention, as well as specific actions to retain loyal customers.
Behavioral segmentation: examples
Behavioral segmentation is cmo email list characterized by its dynamism and constant evolution. Customer profiles are not static, so brands need to continually update their strategies.
Many companies have understood that the behaviors revealed by behavioral segmentation require periodic evaluation and the implementation of agile strategies .
Let’s look at two examples of very different companies that have successfully applied behavioral segmentation and used its results in marketing and sales strategies.
