A platform born in 2006 and also now consolidated. It has never given up its reduced number of characters for each Tweet (even if in 2017 they went from 140 to 280) and its main function as a means of sharing news and interesting Brevity and sharing trends: its peculiar live sharing is absolutely worth considering. If you want to aim to increase your online engagement.
The platform par excellence of Generation Z is instead Tik Tok
The Chinese social network born in 2018 from special database the merger with the equally famous Musical.ly. Do you consider it only the “social network of ballets”? Well, know that the app’s downloads have almost reached 2 billion and that Tik Tok Marketing is now one of the essential tools for companies that target the so-called Centennials. What to post on Tik Tok? Its video contents have the precise and sole purpose of entertaining and range from choreographies. To voice overs to cooking shows and educational contents.
Does it make sense to use Linkedin to build your online presence ?
Certainly yes, if your business is aimed at companies and professionals and your goal is to create a solid authority around your brand. In fact, you can digital marketing trends 2025 use the social network to convey your professional background or your company know-how. Echange skills and create a valid network of people or companies that share the same business Brevity and sharing or operate in similar sectors. A valid means of recruitment , it however requires a dedicated communication style. Which respects the criteria of seriousness and professionalism. It was born and which it strives to maintain.
In short, catchphrases and kittens (yes, even if they are very cuddly) are strictly prohibited here.
But there is also Snapchat with its hit-and-run list of real mobile phone numbers content, the kingdom of video content YouTube , a true information search engine, Pinterest with its predominantly female audience and its vertical pins and the innovative social network Clubhouse. Its aura of exclusivity and its rooms reserved – for now – not for everyone.
