Briefing: The first step to building Briefing Demand and Competitor a successful digital strategy
Many companies are “cool” about the briefingalthough in fact it is one of the main stages of the digital strategy.
It is important to understand that there is point A, where the company is now, and point B, where it wants to go, but in addition to them, there are other factors that need to be taken into.
account when developing a digital strategy:
- The mission of a company is the main reason for the existence of an organization, defining why it was creat. The mission reflects the long-term goal, values and principles that guide the company’s activities, its interaction with vp maintenance email lists society and customers.
- Its strategy is a comprehensive plan for achieving the organization’s goals and objectives, including long-term targets, the resources grow commerce email list? requir to achieve them, and ways for the company to adapt to external changes.
- Commercial strategy, which is divid into 3 types:
- marketing – a plan for promoting an organization’s products or services on the market, aime at attracting and retaining customers, creating brand awareness and satisfying the needs of the target audience;
- product, which includes product caseno data development and improvement. It is aime at creating competitive and in-demand goods or services that meet the expectations of the market and consumers;
- sales strategy, including approaches and methods used to increase sales volumes and optimize distribution channels.
- The company’s ecosystem, which includes the organization itself, its product, competitors, clients, business technologies, dealers, partners, suppliers and personnel.
In this case, it is necessary to understand how all these elements work, are connected to each other and influence each other:
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Who should attend the briefing?
- the owner of the company (if we are talking about a small or medium-sizebusiness) or the director or CEO.
