If we touch upon any digital activities, then this step will definitely come first, and creating the creative correctly is a key task. It is extremely important for achieving our goals. Ideally, to create an advertising creative, it is necessary to assemble a team of professionals, which must include:
- creative director;
- screenwriter of the project;
- team of copywriters;
- department of analysts and, of course, a dentist.
By the way, this is the person
Who sets everything up manually thailand phone number library and manages all advertising creative .
All briefed information must be logically structured and written down, otherwise the essence may be distorted.
AdButton specialists recommend sticking to the main idea and pouring as little water as possible into the project, otherwise there is a chance to simply ruin the entire advertising campaign project . This undoubtedly requires time and resources, do not be lazy to find them and distribute them correctly.
Prepare creative scenarios
At this step we choose the approaches, since it is too early to write the text, since we have not yet decided what it will be about.
It is necessary to start everything with the selection of a concept for the texts; they can be called small scenarios that show the overall picture and what approaches will be relevant for our audience.
A quality script should answer specific questions:
- Headline – we select the building an email list: how to get option that the user will understand best.
- Bait is what you are going to use to hook and increase your audience reach.
- Target audience cutoff – it is necessary that our texts are read to the last lines, since this is what we pay for.
- Narration method – from what person and in what format the information will be presented. Serious or entertaining.
- Lead magnet – the user must understand why he should go to our site right now.
- Landing page – where we will ultimately lead users.
Everything is quite simple
But we should not exclude the importance of this stage, since the result we will get in the end depends on it. Do not limit yourself to one saudi data scenario – the more, the better. The abundance of scenarios allows you to make a choice or combine several into one, the most advantageous. If some remain, they will not necessarily go “into the fire”, perhaps they will be useful for creating the following creatives.
To train the creative process, you can use the idea matrix square.
Optimally, throw at least 3 ideas into each of the squares, then compare them and select the best ones for the script.
