Businesses of all sizes are taking Click and collect note—companies like Nordstorm and Walmart have already implement click and collect. For local businesses, say in a metropolitan area, click and collect reinforces some sense of community and neighborhood feel; allowing customers to select goods or products from their favorite retailers and pick-up curbside or at a time of their choosing, and interact with proprietors.
Retail Dive report in 2018
Ecommerce shoppers order items costa rica phone number library online for in-store pick up, up almost 30% from 2017. And almost half of these buyers said they preferr click and collect because it sav them shipping fees and time by not shopping in-store. This is especially relevant now while we navigate the COVID-19 pandemic, even as businesses slowly start to reopen. After social distancing restrictions are lift, it’s likely that brands will return to experiential shopping. It’s doubtful that physical stores will go out of fashion, as events, pop-ups, and any sort of experiential shopping experience brought in and kept customers. But until shoppers are 100% comfortable with in-store shopping, click and collect might stick around some more.
Here, we’ll break down what click and collect is, how to implement it, and whether pickup options are here to stay.
What is click and collect?
Click and collect is simply that: click to buy the new audience group that was just creat online, and then collect it at the nearest store. Today, buyers can search for and buy products in minutes without ever setting foot into a store because of online and mobile shopping. For both alb directory retailers and consumers, fulfillment is becoming more important in the buying journey—and can matter just as much as the product you’re selling or buying. Optimizing this segment of the supply chain, according to Entrepreneur, is highly desirable.
