Lack of a content marketing strategy based on the customer’s purchasing cycle
Lack of integration of offline and online activities As the boundaries between online and offline activities have been blurring for […]
Lack of integration of offline and online activities As the boundaries between online and offline activities have been blurring for […]
Lack of connection between marketing strategy and business goals The problem of separating marketing planning from the overall business strategy
I have written several times about the importance of a properly formulated and planned marketing strategy. In my work with
How not to choose keywords? As we have already mentioned, the topic of selecting keywords is not as simple as
How to choose keywords for positioning? You ask yourself this question or the agency doing your SEO asks it on
Of course! You can customize the content that appears in your Discover stream by managing your preferences in your Google
Benefits of using Google Discovery for website owners Google Discover is a tool that can significantly increase organic traffic to
What is Google Discover? Google Discover is an innovative tool that allows users to stay up to date with the
Do you know your business goals? Do you already know where your website is currently and where you would like
Not sure how much to spend on SEO? Wondering what SEO budget is necessary for your company to achieve success
As you can see, the lack of an implemented marketing strategy is a very serious issue that can result in
Loss of brand communication consistency The lack of clearly defined communication rules and guidelines leads to inconsistent messages that confuse