Digital Marketing

The use of automation Automations and smart bidding systems and tools will become increasingly common in advertising. And it will […]

Considering the evolution of New in 2024: visuals  recent advertising formats (such as Performance Max) we can imagine that Google

“[…] to boost campaign creation and simplify search ads by combining your expertise with Google AI.” Google had already introduced

It’s a proven fact that product Product Studio & Merchant Center  listings containing more than one image perform better. It

One of the trends that Growth in the use dominate the scene in 2022 was the increase use of automation

With Topics, user activities will be What is the Topics feature? monitore without the use of third-party cookies on a

The main digital marketing trends in 2025 highlight, once again, the centrality of people in the digital ecosystem. As we

Social media are no longer just Video format and shoppable platforms to be used for branding and communication purposes. Rather,

A Call to Action is a clear and direct invitation that pushes the user to perform a specific action. What

Have you ever seen a “Click Here” without a How to Create a Call clear reason to do so? Or

Artificial intelligence is taking AI Marketing: the revolution on an increasingly central role in our daily activities and, in the

  The use of AI in marketing offers Challenges and Limitations of  many benefits, but it also presents significant challenges