Before we get into how to make a really high-converting landing page, we want to start this blog post off by clarifying an old misconception that far too many people have about what a landing page is and is not.
Your landing page is a standalone webpage that exists for one reason and one reason only: to capture leads by getting your visitor’s personal information. Consequently, any landing page will also have a web form on it.
Technically, there are two kinds of landing pages: the click through landing page and the lead-generation or lead-capture landing page. As a B2B, you’ll usually use the latter.”
There are however some cases in which you can use a click-through landing page to give buyers more information about a the offer before they click through to the actual landing page to act on it. HubSpot’s StateOfInbound.com a good example of a click through landing page.
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Now that you know precisely what a landing page is and does, let’s jump to what it isn’t because that’s where much of the confusion surrounding landing pages still exists.
A landing page is not any old webpage on your B2B new zealand whatsapp number data 5 million website, nor is it the homepage.”
While it is a webpage, a standalone one separate from your B2B site, it is not necessarily part of your site navigation.
The purpose of a landing page is to make your business
more money by capturing lead information. If exchange-traded funds your landing page is stellar, then more leads will turn into buyers, thus providing return on investment. If your landing page agb directory leaves a lot to be desired… well, then you just squandered money on a bad investment.
Our blog post today is all about empowering you to design a high-converting landing page to get you more leads and more conversions. A landing page is truly the sum of its many, distinct parts, each of which we’ll look at in more detail.
