Well, we’ll provide you with specific ecommerce email marketing sales funnel strategies later in this article, but we wanted to point out that you need a roadmap. Where are you going?
Do you want to sell more products? Increase brand awareness? Educate your subscribers?
Pick a goal and stick with it until circumstances change.
15. Put a lot of effort into your e-commerce welcome email – it’s your first impression
First impressions matter.
Think back to the last time you argentina phone number library met a stranger. You probably made a snap judgment about that person based on the handshake, posture, eye contact, content of the conversation, and other details.
The same is true for e-commerce email marketing. If your welcome email doesn’t engage your subscribers, they may never read any emails again.
16. Grow your eCommerce email list with quality, consistent content
Content is also important.
Luckily, you don’t always need to should direct visitors to buy the product? create fresh content. Consider stealing content from your blog, posting excerpts in your emails, and adding a CTA to read the full article on your website.
WordStream recently did a guide to using email instead of a blog post.
You can publish an article on your blog about comparing different versions of your product. This is a great way to get people interested in the product you sell.
17. After providing quality content, promote an irresistible offer
Offers should be the cornerstone of your eCommerce email marketing campaigns. Check out the great deals that Bicycle Magazine just sent out.
The offer is spot on, the CTA whatsapp database brazil is simple, and the animated bar grabs your attention.
You may also like:
- Ways to use call to action (CTA) in your marketing strategy
Ecommerce Email Marketing – 20 Tips to Increase Sales
Brian Gardner is at the top of the list. We subscribe to his email list because he is always insightful and thought-provoking. Sometimes he tries to sell and sometimes he doesn’t. But we read his emails.
This is an email from micro-economy company Thumbtack.
The email title promises “Easy price estimates for all your projects.” That’s interesting. If we need something done and we decide to delegate, we ’ll probably click on it.
But what about the next one from Mike at Butcher Box?
Mike said in his theme “You need to hear this.”
Butcher Box sells meat in boxes. It’s simple. It’s also a great business model.
The company continually uses great subject lines —what we call a “hook.” The first thing that comes to mind when you read this subject line is “maybe we really need to hear this.”
What should you learn from Inbox Preview? The four-second rule is important. If you want your e-commerce email marketing to work, you have to grab your subscribers’ attention starting with the subject line.
