The acronym NPS refers to the term Net Promoter Score! which is basically a methodology used to measure the level of consumer satisfaction. Its main objective is to find out how recommendable your company is within the market . To do this! a strategy called Ultimate Question is used! which is nothing more than a question about the likelihood! between 0 and 10! that the customer would recommend the company to someone close to them.
This research feature ensures great
Efficiency when it comes to assessing how satisfied your audience really is with the products and services provided by your business. This is because it is very unlikely that someone would recommend something bad to someone they like. Therefore! through the evaluation result! it is possible to conclude results according to rational and emotional factors that influence the customer’s decision.
If you still don’t know how to improve this strategy in doctor data your business! we’ve prepared this article containing the main information on how to increase a company’s NPS. Keep reading and stay up to date!
How does NPS research work
First of all! it is important to highlight the types of customers that you may find in your company. First! we have the so-called Detractors! whose satisfaction survey score is between 0 and 6. We also have Neutral customers! who score 7 and 8 in the survey. Finally! there is the customer profile that every company wants to have: Promoters! who score between 9 and 10 in the evaluation.
When it comes to the formula for brand promotion strategy on marketplaces in 2025: omnichannel sales and marketing finding the NPS! simply find the percentage of promoter customers and Discover how to increase subtract the value from the percentage of detractors. With this value! managers can marketing list get a general idea of the level of satisfaction provided by their services.
