Do you want to achieve a greater organic reach with your contributions? Do you want Do you want more turnover? Then you cannot avoid using your own account and that of your employees or colleagues. They are often already active on LinkedIn and usually have hundreds or thousands of connections. And because they are people of flesh and blood, their reach is many times higher (certainly together) than that of your company page.
From employees to ambassadors
If you really want to achieve something with your company on LinkedIn, my advice is to turn your employees dataset into BRAND ambassadors.
This creates more interaction, greater reach and research shows that 76% of people trust content shared by an employee more than content shared by a company or brand.
Research also shows that a recommendation from an acquaintance or friend makes 83% of people more likely to purchase a service or product.
It makes sense, if you see an advertisement for a new restaurant in the area, it might interest you for a while, but that’s often where it stops. But if a business relation or a friend tells you about that new restaurant with its delicious dishes and great service… Then you’re much more likely to book a table there.
We see thousands of advertisements and logos every day. Fortunately, not all of these advertising european union phone number stimuli reach us consciously.
Also read: ChatGPT & LinkedIn: the perfect match for content creation
Our brain ignores messages that are classified as advertising as much as possible. We see them, but they do not reach us. This also applies to the contributions of companies in your timeline. If you scroll through your timeline, your brain will flawlessly filter out the contributions with a design skills for a content writer are not essential company logo instead of a profile picture. Your brain prefers people over companies.
