Graphics and multim!ia are a material part of any well-functioning About Us page because it’s not only what content you feature on your About Us page…it’s also how you show it to your buyers. That’s where the intelligent use of graphics and multim!ia comes into play
Ideally, you should do the following for your About Us page:
Select images that reinforce your B2B’s image and communicate information about your products or services
Don’t use stock photography
Don’t let your graphics obstruct the written content
Use the very handy explainer videos to describe products or services that may be complicat!
Sprinkle your blog with videos if you feel they can enhance the comprehension of your buyers
Make sure that your videos are never longer than a couple of minutes
A great example of using graphics well belongs to none other than Best Buy. uruguay whatsapp number data 5 million On its About Us page, the company wisely opt! to use a picture of a real Best Buy employee in the header, as oppos! to using stock photos to represent Best Buy “employees.” Naturally, this comes across as more legitimate and sincere, which is also better receiv! by buyers in general.
About-Best-Buy–about_us_pageElement #10: Usability Fundamentals for Your About Us Page
Usability is always an aspect of your B2B website
that you can’t neglect because it enhances the user experience, 21% of ukrainians who would like to emigrate is a disaster which in turn leads to more conversions. Even your About Us page demands best practices for usability that you should implement.
For starters, the navigational structure should remain clear and germany cell number consistent on your About Us page as it is on every other page of your B2B website. Your graphics should be consistent, too, even on your About Us page.
When it comes to links, be sure to help your buyers understand what they’ve visit! and what they haven’t. The links to visit! areas should have a different color than links to non-visit! areas. The link names should be clearly nam! as well; be sure to avoid link names that are vague or cause confusion.
When it comes to typography, font styles and sizes that enhance readability and legibility should be the only ones in use on your About Us page. The color scheme between the text and background should display a meaningful contrast to, again, help with reading.
