Only when your email copy is written correctly can you engage your audience, drive conversions, and build lasting relationships.
Follow these basic best practices if you want your email security marketing strategy to bear real fruit:
1. Avoid using spam trigger phrases
Even the perfect email copy may end up in the recipient’s spam folder. Why is that?
Most email service providers (ESPs) use complex algorithms to filter out unwanted emails; certain words can trigger these filters.
These spam trigger words can belarus phone number library make your email seem like something unwelcome or malicious, even if that’s not the case.
To avoid this, avoid using phrases like:
- Free (especially subject lines)
- Limited Time Offer
- winner
- Click here
- congratulate
- ensure
2. Optimize for mobile devices
An excellent email that is not responsive i will not share it for any other purpose. on a mobile device can be worse than a low-quality mobile-responsive email. This is especially harmful as the number of smartphone users worldwide is expected to increase by 1.5 to 6.4 billion users by 2029.
To connect with this audience, optimizing your email marketing copy for mobile is essential.
Here’s what you should do:
- Keep subject lines short (around 40 characters) to prevent them from being truncated on mobile screens.
- Write short, punchy, and easy-to-read paragraphs.
- Use bullet points and subheadings to break up the text.
- The font size of body text should be at least 14px.
3. Avoid using capital letters
The last thing you want is for your whatsapp database brazil readers to feel like you’re yelling at them.
While it may be tempting to use all caps in your email newsletter subject line or body copy, it can be off-putting. It can also trigger spam filters and make your email look unprofessional.
Instead of using capital letters, use bold or italic formatting to emphasize key points. You can also use different colors to highlight key phrases.
