Email marketing has become an effective channel when it comes to digital advertising. The average email click-through rate is 2.3% . Meanwhile, social media platforms like Facebook have a click-through rate of 1.51% .
This simply means that you are more likely to convert your audience with promotional offers if you reach out to them via email rather than posting on social media platforms.
14. 47% of winners open emails based solely on the subject line
The value of email subject lines costa rica phone number library cannot be underestimated. They will determine whether recipients open your emails or ignore them. Writing a compelling subject line can instantly grab their attention.
15. About 55% of emails are opened and read on mobile devices
If you don’t optimize your emails for mobile devices, you’re likely losing customers. Mobile devices like smartphones and tablets make apis simplify complex connections making it easier it easy for users to check their inboxes even when they’re on the go.
This trend is likely to continue over time. That being said, 67% of Gen Z say they primarily use email on their smartphones.
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16. 69% of users opt out of email subscriptions because they receive too many emails
According to a recent study by Constant Contact, approximately 70% of subscribers will unsubscribe from an email list if they receive too many emails.
It’s important to keep this statistic south africa numbers in mind when sending marketing emails. While you may want to increase your email frequency to drive more sales, you could end up hurting your results.
Frequently asked questions
In simple terms, email marketing is a digital marketing strategy that involves sending emails to a targeted audience. The purpose of sending these emails is to promote products or services, build relationships, and drive sales.
Maybe a young mom is searching for educational toys on Google. She finds your blog post about the best educational toys and clicks on it. Then, after reading your recommendation, she clicks through to the product page and makes a purchase.
