Most app , database, and managed WordPress hosts , including Kinsta, allow for some basic emails to be sent through their own servers. This is great for a few emails here and there (like password resets) and to get your site up and running.
However, there are a ton of new third-party plugins that are now turning WordPress into a full-fledged email marketing software, sending out thousands of emails on a regular basis. And while there’s nothing wrong with the plugins themselves, it’s the configuration of how the plugins send emails that’s often overlooked. Failing to configure these correctly can, in fact, hurt the performance of your campaigns and even the ability to reach your client’s inboxes.
Typically a hosting server is not meant to be an email server. So, if you are sending newsletters or mass emails , we always recommend the following alternatives for best results:
- Use a professional third-party email marketing software that is not part of WordPress
- Use a transactional email service provider (HTTP API or SMTP) in conjunction with your WordPress newsletter plugin
We’ll dive deeper into the reasons why below Email Marketing and share our email marketing software recommendations.
The Drawbacks of Using Your Host’s Email Server
Email plays a very important role in your workflow, as it is the primary means used to keep you and your client informed about what is going on with your site and your business. That is why it is very important that there is a system in place that you can rely on. The following are just a few examples of emails that a website may send on a daily basis:
- Notify new WordPress users of an account indonesia email list and login location
- Password reset and change notifications
- New comment notifications on your blog
- Pingbacks and trackbacks if enabled
- Email Notifications of New Sales in WooCommerce or Easy Digital Downloads
- Submitting lead and contact forms from form plugins like Gravity Forms or WPForms
- Security notifications from Email Marketing plugins like WP Security Audit Log or WordFence.
- Email newsletters if the plugin is used within WordPress
- New Feature Announcements
- Communication with affiliates
If you think about it, that’s a lot of things! Especially the price per click starts at less than $1 on larger sites, as they could be getting emails sent every two seconds. If you’re not using a professional email marketing software or transactional email service provider, you’re subject to encountering the following issues that can really hurt the success of your site and campaigns:
1. Your Host Doesn’t Always Fix It
A good way to think about how email works with typical hosts is that it’s like shared hosting . You’re tied to the IP addresses that belgium numbers your host has set up for outgoing mail. If something goes wrong with that, such as a client suddenly spamming, there’s a chance that IP address could get blacklisted for spam. Then you’re suddenly left at the mercy of waiting for your host to resolve the issue with the provider or ISP. This could result in irregular deliveries and wait times for your emails, which is never a good thing.
