Email marketing statistics are available all over the internet, so we thought we’d compile a handy resource here for anyone who wants to learn how to use email to increase conversions.
Knowing this data can help you make more informed decisions about your email marketing campaigns.
Let’s get started.
Email Marketing Fun Facts
Did you know that the first email was sent back in 1971? Ray Tomlinson sent himself a meaningless email just to see if it would work.
This means that, as of 2024, email colombia phone number library has been around for an impressive 53 years! You may not have had your own address until much later, but email has a long and illustrious history.
Why not take advantage of it?
In 2023, approximately 45.6% of all emails sent worldwide will be considered spam. You don’t want your emails to fall into that category . Don’t worry. You can use email marketing statistics as a guide to create valuable and effective campaigns that keep your users happy.
Email Marketing Statistics That Matter
Before we dive into some of the most noteworthy email marketing statistics, we want to talk about metrics. While statistics can help yo u what is api and why are they so important design your email campaigns, you need to collect your own data, analyze it, and use it to improve your lead capture rate and overall ROI .
Click-through rate
CTR refers to the number of times an email subscriber clicks on the call to action (CTA) in your email. By Clicking Through It is well known that rates are low across industries, but you can increase your rates by creating higher value through email marketing.
Email open rates
The open rate is the percentage of south africa numbers subscribers who actually open your email. We’ve said before that people receive a ton of emails and they think half of them are spam. If your email subject lines don’t engage your audience, they’ll delete your emails without reading them .
Email Conversion Rate
Email conversion rate describes the percentage of visitors who take a clear action based on your emails. They may use your coupon code , buy a discounted item, or spend money on your site.
ROI (Return on Investment)
For most marketers, the ROI on email is very high. It’s very cheap, so even if you only make a few dollars, you can turn your email marketing campaigns into a huge moneymaker for your company.
