Errors when setting up Yandex Direct and Google Ads

AdButton decided to tell you what popular misconceptions exist when setting up contextual advertising , which will interfere with the effectiveness of your advertising campaign.

For a long time now, contextual advertising of websites has remained one of the most effective methods of popularizing products and services on the Internet. Among the advantages of working in Google Ads or Yandex Direct is the turkey phone number library availability of processing the demand of search engine users in real time and fairly accurate targeting in the affiliate program. This leads to the fact. A large number of advertisers during the crisis transfer budgets to these methods of promotion on the Internet .

Nowadays, there is a lot of educational content

Webinars and lectures on debugging, launching and optimizing advertising campaigns . But often lecturers or the best contextual advertising specialists who use certain tools for promoting business on the Internet and advise you to use them do not understand the principles of their work. In this material, we set a goal to tell you about some mistakes that can negatively affect the advertising campaign.

Mistake #1: Creation and launch first, then analytics

One of the most common misconceptions made by traffic arbitrageurs and Internet advertisers . It is strange, but many divide the scope since 2018, the fashion retail chain of work into two points:

1. Setting up an advertising campaign rsya ;
2. advertising performance analytics .

Of course, different advertising specialists can be involved for these purposes , and analytical services can be considered separate. But still, if we look into it in more detail, this is a single set of preparatory work that is important to complete before launching the advertising campaign.

Many successful content projects are initially integrated with Yandex Metrica or Google Analytics counters, right from the moment of creation. Therefore, they already have collected data that is suitable for both campaign development and remarketing launch. It is the latter that should be launched first, if there is collected information available for creating scenarios and segments.

In addition, it is necessary to check the brazil data relevance and accuracy of the counters’ debugging. This is done in connection with the following:

• the previous version of Metrica is installed;
• lack of code on all pages or subdomains are not taken into account;
• events on targets are not triggered correctly, etc.