If you are wondering what Google Ads trends are for 2025, you are on the right page.
In this article we will russia phone number library talk about all the new features that will be implemente during this year.
Let’s get starte right away.
What are the trends for Google Ads in 2025?
It is a fact that the digital marketing ecosystem is constantly developing and evolving.
After a 2024 full of changes at Google Ads, 2025 looks set to be a year with just as many new features (which have already starte to arrive).
Let’s get into the details.
Development of artificial intelligence
Artificial intelligence, as was easily predictable, will still dominate in 2025.
The developments of these how big is the food and beverage ecommerce industry? tools are there for all to see: tools like Gemini or Chat GPT are expanding their functionality at the spee of light.
The same will happen for advertising campaigns on Google Ads.
Not only are targeting and personalization options expecte to be refine, but more control over P-Max campaigns is also expected .
Speaking of Performance Max, 2025 will definitely bring new updates, improvements and optimizations: just think of the latest updates (already active) such as brand exclusions or the ability to use negative keywords.
Another area that Google Ads has investe heavily in in 2024, and which we expect to see further development in 2025, will be AI image generation.
In short, ad personalization will continue to be a priority: after all, it is (perhaps) the only way to stand out from competitors and, therefore, increase ROAS and ad effectiveness.
In fact, starting in March 2025, the Demand Gen option will also “absorb” video campaigns for action.
Therefore, we can only advise you to dedicate yourself to analyzing, studying and learning more about the Demand Gen ecosystem – especially if your business, or that of your clients, relies on video formats.
Landing Pages: Ever More Important
Landing pages play a prominent beb directory role among Google Ads trends for 2025.
Or, to put it better, landing pages are an essential factor for the success of your ads.
Google, in fact, will continue to give great priority to the user experience, “rewarding” landing pages with quality content, relevant to the ad and, above all, mobile-friendly.
Our advice, therefore, is only one: continue to invest in the creation of optimize landing pages, graphically appealing and 100% responsive.
Localize targeting on the rise
Geo-targete ads will be increasingly use in 2025.
In a world where digitalization reigns supreme, focusing on local ads – which, therefore, stimulate “offline” traffic – will be among the most popular strategic decisions during the coming year.
