Google Analytics – Users At first, many clients, when receiving Google Analytics reports, ask us about the difference between users, sessions and hits, so this article is to explain the difference between each of them.
Google Analytics is a system that monitors traffic and can be installed on any website, online store or blog. Therefore, its objective is not only to know the number of users who access your website but also how they behave when browsing pages and sessions.
What is Google Analytics?
Through this information collected from Google Analytics, we can analyze whether visitors to a given website are corresponding with the saudi arabia whatsapp number data behavior of a given marketing campaign and, if not, the problem can be corrected.
Therefore, this traffic control is one of the main functions of any online activity, and is therefore essential for business management in this segment, after all, it is the standard tool on the market.
Some information it provides:
- Total number of visitors, unique what is meant by call to action (cta)? and returning visitors to the website
- Traffic Sources – Where are the hits coming from to the website?
- Goals – Which set goals were achieved
- E-commerce results – How your online store performs
- Marketing – Which marketing campaigns achieve the best results?
- Social Media – Which of your social media actions give you the most exposure?
But let’s get back to the difference between metrics and their functions:
Illustrative schematic chart
Users
First of all, users are not the total contact lists of people who accessed your website. In practice, users are the total number of devices that accessed your business. To be more specific, it is a single browser on a single device.
Sessions
Sessions are all the activities of a user in a given period on your website. To explain it better, it is the number of times a user was engaged with your website. That is, within a period of up to 30 minutes the user interacted with the website and did not remain inactive.
If a user enters your home page and accesses 5 different products, all this navigation is recorded in a session. By default, this session expires in 30 minutes after the user no longer interacts with your website.
