One of the trends that Growth in the use dominate the scene in 2022 was the increase use of automation systems.
Just think about the incredible volume of data available to marketers. Between big data and IoT. Every action of every user connecte to the internet translates into information to be analyze.
And considering that the number of people with an Internet connection worldwide increase by 4.8% over the past year (222 million philippines phone number library people. Source HubSpot and Wearesocial), implementing automation systems becomes strictly necessary.
As state in the PPC Trends report by Search Engine Journal , “ investing in (more) intelligent technology will help marketers gain an edge over their competitors. And will help businesses and brands be versatile and agile with their marketing strategies .”
More campaign testing and Responsive Ads
This trend was already confirme in the first days of January 2022. When Google Ads implemente the experiments page .
This is a brand new article originally appeared section that allows advertisers to manage campaign tests more easily and automatically .
Why is it useful?
Just think that user search behavior is changing and is increasingly moving towards voice search: this means queries compose of entire phrases and long-tail keywords .
It is clear, therefore, that testing different solutions in terms of copy, target audience and bidding is strictly necessary.
Looking at the different types of ads , one of the most popular trends of 2022 was the use of responsive ads.
These are advertisements that, beb directory within them. Have a mix of elements implemente directly by the advertiser such as texts and contents that are then automatically combine in the best way base on the data that comes from Google’s machine learning algorithms.
Data and privacy
First-party data has been extremely important during 2022. Given the impending elimination of third-party cookies .
Growth in the use
The difference between first-party cookies and third-party cookies is essentially a
This means that when a person visits another website, the website will not be able to track the entire navigation path taken.
Third-party cookies , on the other hand, monitor the entire navigation path taken by the user within the various websites.
