Short-form videos capture the attention of today’s digital learners and offer a creative outlet to showcase institutional culture, events, and news.
Consider leveraging platforms like, Instagram Reels, and Snapchat to offer content that fits the smaller size, such as venue highlights, behind-the-scenes content, and even interviews with teachers and students.
Conversational Marketing
Conversational marketing uses an interactive approach to engage audiences in real-time. In the context of higher education, where prospective country wise email marketing list students want personalized experiences and immediate responses, this strategy is an effective way to accomplish both.
For example, the University of Kentucky engages with students on social media by posting polls and questions through Instagram Stories . By using these loss of focus on roi interactive features, the university engages its audience in conversations about campus life, academic preferences, and other issues.
Landing pages with videos
Among the best-performing landing pages, 30% of them incorporate videos . What’s more, embedded video content can increase conversion rates by 86% .
For higher education institutions, video-enabled landing pages can offer a virtual campus experience that static images and text can’t match. But the benefits go beyond mere aesthetics.
From a technical perspective, videos can increase dwell time on a page, indirectly benefiting SEO rankings. If you already use videos as part of your b2c fax marketing strategy , incorporating them into your landing pages can also help improve user engagement and boost conversions.
Student Ambassador Programs
Who better than your own students to talk about your institution and its greatness? This is what makes student ambassadors so appealing. You can think of this strategy as a combination of influencer marketing and word-of-mouth marketing.
Student ambassadors offer a genuine, relatable perspective that resonates with prospective students. They can share first-hand information about campus life, academic programs, and the overall student experience, like in this example from Quinnipiac University:
Ultimately, these authentic narratives help potential applicants see themselves as part of the community. Through their stories, student ambassadors play a critical role in attracting and engaging new students.
Multi-channel marketing
Marketing is all about meeting people where they are, but today, audiences span every corner of the internet. By establishing a presence across multiple channels, you can ensure you reach your audience wherever they are, whether it’s on social media, email, search engines, or even traditional media.
For example, younger demographics gravitate toward social media platforms like Instagram, Snapchat, TikTok, and Twitter. They often look for short, visually appealing content. Digital ads, virtual campus tours, and short videos are highly effective for this group.
