Using one of the analytics services, the covers. How Content Affects Sales of two similar cards – bathroom shelves – were evaluated to find. A out how each of them generates sales.
Image taken from the author’s archive
As you can see, the left picture used low-quality. A computer graphics: objects that the buyer could theoretically have there were artificially placed on the photograph of the product itself.
The background is also blurred in the image, there are. A shower products and potted plants, but they are not proportional to the shelves.
This product has 33 sales in a month.
The cover on the right has 4,035 sales, and vp security email lists this is not because the price is almost 2 times less, but because:
- color options shown;
- the number of shelves is indicated;
- The emphasis is on the fact that they are email marketing tips to increase sales hung without drilling, which means they can be changed without damaging the wall;
- The items that are most likely to be placed on these shelves are organically placed.
This example clearly demonstrates how high-quality caseno data visuals and well-thought-out content can significantly increase conversion.
Remember that the correct presentation of a product is not just a design, but a tool that directly affects sales.
Collecting the first reviews
The first reviews are a key element of a successful start of sales on the marketplace. Without them, the product card inspires less trust in buyers and converts worse, even if it is designed perfectly.
Therefore, the sooner the card starts to fill with live reviews, the faster the search results will start moving and sales will grow.
Image taken from the author’s archive
You can wait forever for organic reviews from real buyers, but advanced sellers use the following methods:
- Giveaways. For example, through special Telegram chats, where you offer users to buy a product and write a positive review in exchange for a refund.
- Participation in the marketplace program “Reviews for points”.
- Barters with bloggers. Microbloggers with a small but loyal audience are also suitable here; they will not only leave a review, but also make a review on their social networks, which will provide additional coverage.
- Orders through friends. When you ask your friends or relatives to make a purchase, leave a review with a photo or video, and sometimes share their impressions on social networks or review sites.
