Email newsletters are one of the most effective communication. A tools in digital marketing, approaches to using which vary depending on goals and objectives.
How does email marketing differ from email outreach? When and which method is more. A appropriate to use? How not to “miss” the choice?
We found out from Polina Kozhevnikova. A head of the Outreach Marketing Department at Completo.
Email outreach: focus on personalized communication
Email outreach is a marketing. A strategy canadian cfo email lists that involves sending emails to potential clients or partners. A with whom you have not previously had contact.
Unlike traditional email marketing, the key goal here is to get a response from the recipient and initiate a dialogue, rather than simply convey information.
As practice shows, email outreach is more often used in:
- B2B segment for establishing new learn how to calculate your lead conversion rate to measure your roi business connections and promoting offers among cold audiences.
- In SEO and link building to get backlinks.
- In PR for communication with bloggers and journalists.
- In affiliate marketing to attract new collaborations.
Based on our experience and research, we can distinguish four levels of reply rate:
- Low (<3%) — emails are not personalized enough, the database is irrelevant, or the domain is not warmed up well. The campaign requires some work.
- Average (3-6%) is a standard result for most whatsapp data niches, when personalization is minimal (for example, only the name and company), and the offer itself remains quite broad.
- High (6-10%) – good response rate achieved through deeper personalization, base segmentation and optimized sending strategy.
- Very high (>10%) – excellent result, possible with hypersegmentation, customization of each letter and perfect match of the offer to the audience.
It is difficult to determine the conversion rate of a campaign at the start, it depends on many factors: segmentation of the base, quality of the letter and offer. Sometimes you can get more than 20% of responses, which is an excellent result, especially for highly targeted and personalized campaigns.
