The beginning of September brought a number of changes and new trends in online marketing that will affect the way companies communicate with their customers. From new search engine algorithms to the rise of new social platforms. a lot has happened this month. In this article. we will present the most interesting news that should not escape the attention of any marketer.
OpenAI claims new ‘o1’ model can think like a human
OpenAI has unveiled a new language model. “o1.” which they claim has made significant advances in complex reasoning capabilities and can match human performance in areas such as math. programming. and science. One of the main arguments is the model’s ability to reach the 89th percentile in programming competitions on the Codeforces platform. which is a remarkable result. In addition. they claim that the o1 model could be among the top 500 students in the national American math competition AIME. which would indicate an extraordinary level of mathematical skills. Although these claims are very ambitious. the model’s real impact and applicability in practice is still being investigated.
SearchGPT: What should you know about OpenAI’s search engine?
SearchGPT is an innovative search engine developed by OpenAI that promises to revolutionize the way people search and process information. The tool combines advanced artificial intelligence and deep learning algorithms to provide special database users with more accurate and relevant search results. Key features of SearchGPT include the ability to understand complex queries. take context into account. and provide personalized answers. which can significantly improve the user experience. In terms of marketing. SearchGPT has the potential to compete with the giant Google. which has long dominated the search engine market. especially due to its ability to adapt to the needs of modern users who demand faster and smarter access to information.
Google expands availability of YouTube top-ranked ads
Google is bringing a major new feature to the world of video advertising . The expansion of First Position ads on YouTube through the ready to start increasing Display & Video 360 platform opens up new opportunities for advertisers who want to maximize the visibility of their campaigns. First Position ads are a special format of video ads on Due to their placement. these ads have the potential to engage viewers before they even start watching the main content.
Christmas. Christmas is coming. Take advantage of it in your campaigns
We’ve barely said goodbye to tropical temperatures . Seznam.cz reports with tips for pre-Christmas and Christmas targeting . The period belgium numbers between the turn of autumn and winter. which also includes Black Friday sales. is the strongest for e-commerce. so it pays to prepare for it in time. Discover advertising options that will help you reach existing and potential customers before Christmas.
