Email Marketing Statistics will reveal some interesting truths about how this process works. First, the average open rate is just under 25 percent, and less than 5 percent of marketing emails click through to an offer.
What do these facts tell you? Email marketing is a numbers game.
Before email list cleaning even comes into the conversation
You need a healthy email list. Learn as much as you can about how to build an email list so you have potential display ads and brand recall customers to work with.
It’s easy to learn how to build an email list from scratch . You start with a lead generation tool like Hello Bar .
Create a top bar to invite people telegram database to sign up for your mailing list. It might look something like this:
People can sign up for your email list in exchange for your lead magnet . You may want to consider a discount ( as shown in the image above), or you can use a checklist or cheat sheet.
These strategies will help you start collecting email addresses. Regular email list cleaning becomes necessary to maintain its quality and effectiveness as your list grows.
What does it mean to clean or purge an email list?
Email list cleaning involves australia database directory removing inactive and inaccurate data from your email marketing . For example, this process might involve cleaning your email list of those who have not interacted with an email after 90 days.
This is also an opportunity to remove anyone who has actively unsubscribed from . Ideally, this should be done immediately. Otherwise , it’s time to delete those emails.
You can perform the email cleaning process manually or automatically. The latter option is often preferred as it is much faster and more efficient . But more on that later.
What are the risks of not cleaning your email list?
If you don’t clean your email list regularly , it will become bloated. Your goal is to get your target audience to view and engage with your emails. Several things can prevent you from doing this.
For example, if email clients like Gmail think you are sending spam, they will automatically delete your emails. This happens when people who don’t want to hear from you send your emails to the address they are placed in the spam folder, causing Gmail to mark them as junk and treat them as junk.
This is the last thing you want.
Plus, you risk irritating the audience you want to reach with your marketing strategies. Why would you continue to send them emails if someone doesn’t want to hear from you?
