Targeted advertising on Instagram is a  How to choose  powerful tool for attracting the target audience. But how to choose the right audience for targeting? This is an important question, because the effectiveness of the advertising campaign directly depends on it. Let’s figure this out.

The first step in setting up a target on Instagram is to create a portrait of your ideal client. Ask yourself: Who is your typical buyer? What is their gender and age? What do they do, what are their interests? Imagine this person as clearly as possible.

For example, if you sell sports nutrition, your ideal client is a man aged 25-35, keen on fitness and healthy lifestyle, and follows the latest developments in this area. And for a children’s toy store, the target audience is mothers of children aged 2-7 who are looking for educational games and gifts for their little ones.

The next step is to analyze your competitors’  How to choose  Instagram accounts. See who they are targeting, who comments and likes their posts. This will help you better understand your target audience.

Pay attention to popular accounts in your niche, even if they are not direct competitors. They probably already have an audience that you might be interested in. Study these profiles to determine your targeting parameters even more precisely.

In your Instagram business account statistics, you will find a lot of data about your subscribers: gender, age, location, time online. Use this information for targeting – focus on groups that have already shown interest in your content.

It is important to regularly monitor statistics and track changes. For example, if you notice an increase in the male audience aged 30-35 from a specific city, test separate advertising for this segment.

Instagram statistics also show which publications have generated the greatest response from the audience – by likes, comments, saves and clicks  uae email list to the site. This data will help you understand what content is best for your subscribers.

Monitor page activity – some posts will likely be more popular than others. Analyze “top” posts and use this information when setting up ads. For example, if posts with video recipes get the most response, try targeted ads with similar content.

When setting up a target on Instagram, you can  betting email list select the gender, age, location, and language of the audience. Select these parameters based on your buyer persona and account statistics.

You can also exclude certain groups that are not part of the target audience. For example, if you sell manicure services, it makes sense to focus only on the female audience aged 18-50. And for highly specialized B2B companies, I would recommend limiting the region of display to several cities with a population of over a million.

One of the most effective targeting tools is selecting an audience by interests. Here it is important to describe in detail all the areas that may be relevant to your product. But try not to overdo it with too narrow interests, otherwise you can leave  video format and shoppable content potential customers behind.

Interests can be selected based on special tags (“healthy lifestyle”, “business”, “fashion”) or competitors’ accounts. For example, if you have a youth clothing brand, it makes sense to target subscribers of popular street fashion accounts. And sellers of children’s goods can focus on the audience of profiles for mothers.

At the beginning of an advertising campaign, I recommend testing several small groups within your target audience – so-called split tests. Set up a target by age, gender, interests, and find out which segments respond best.

Based on the test results, you will understand which “core” audience makes sense to focus on. And segments with a weak response can be excluded. It is better to test groups on one advertising creative to get “clean” data.