Email outreach is one of the most effective How to Create a Cold Mailing business communication tools that allows companies to contact potential clients, partners and investors.
How to launch a successful email outreach campaign? We found out from Polina Kozhevnikova, head of the Outreach Marketing Department at Completo.
What is email outreach and why is it needed?
Email outreach is based on the concept of directly reaching out to someone who might be interested in a product, service or partnership.
This tool solves several problems risk managers email lists at once:
- Helps to establish initial contact with a potential client or partner.
- Allows you to build trust and gradually email marketing is cost-effective engage the recipient in dialogue.
- Serves as the first stage of the sales funnel, especially in the B2B segment, which is characterized by a long transaction cycle.
- Effective for finding investors, partners and PR collaborations.
Email outreach is especially important for startups, SaaS companies, agencies and B2B services, where cold contact can become the entry point to long-term cooperation.
Differences between email outreach, email marketing and spam
Email outreach is often mistakenly confused with caseno data email marketing and categorized as spam. However, these concepts are fundamentally different.
- Email marketing is working with a warm audience that has already subscribed to the newsletter. Here the emphasis is on informing, warming up and engaging customers.
Key stages of preparing and conducting an outreach campaign
Launching an email outreach campaign requires a comprehensive approach: success depends not only on the quality of the contact base or the correct text of the letter, but also on technical preparation, the chosen sending strategy and subsequent analysis of the effectiveness of the actions.
1. Technical setup: prepare the infrastructure
Without proper technical preparation, emails may end up in spam or not reach their recipients at all.
Step 1. Register and prepare domains
Using your main corporate domain for cold mailings is a serious mistake: if mail services consider your emails to be spam, this can negatively affect the reputation of the entire domain, which will lead to problems even with regular business correspondence.
The best option is to use a separate subdomain or register a new domain specifically designed for outreach. This will protect the main domain from possible sanctions from mail services.
It’s important that the new domain looks natural. If it has words like coldemail.com or salespitch.net in the name, it may raise suspicions among recipients and mail filters.
