There are two ways to create a customer journey map:
- Manually establish the most common touchpoints your customers have with you, then create maps based on what-if scenarios.
- Use software to automatically generate customer journey maps.
Both options are viable, and you may want to create them both.
Let’s explore the first one so you can see that it’s not that difficult or even fun as it sounds.
Identify key stages of user interaction — touchpoints
Now is the time to brainstorm. Write el salvador phone number library down on paper or in a Google Doc all the potential touchpoints that a customer might hit when interacting with your business. They might include:
- Social channels
- Landing Page
- recipe
- Paid Advertising
- About Page
- Influencer Mentions
- Compare Pages
There are many other options. Search your name or your business name (or both) on Google. Make a list of the pages that come up. There may be Yelp reviews, YouTube videos, etc.
Once you have a comprehensive list, narrow it down to the touchpoints that are most likely to generate action and capture your audience’s attention.
Third-party mentions
For example, if your brand appears element: graphics & multimedia on page 20 of Google’s search engine results page, people are not going to find your brand.
But if you’re active in X and have Next, it belongs on your customer journey map.
Decide what information you want to include on your customer journey map
Your customer journey map doesn’t have to look like everyone else’s. It should represent what you want to know about your customers. To south africa numbers do this, gather data from a variety of sources, including your website analytics, customer feedback , and a customer data platform .
Every business is different. For example, B2B businesses tend to track B2B customer journeys and interactions differently than B2C businesses. But let’s say you’re a B2C business selling children’s toys. The way your target audience interacts with your brand may be different than if you were selling sporting goods.
