The first step is to get marketing and sales teams to speak the same language, that is, to understand how it works and what are the stages of the customer-bas cycle (also call flywheel ) on which Inbound Marketing is built .
This approach is closely relat to SMarketing, as it seeks to create meaningful relationships with prospects and customers in order to drive organizational growth.
To achieve this goal, it is necessary to align all departments to attract, interact and delight the target audience and, in this way, provide a satisfactory customer experience throughout the cycle.
In this way, knowing each of the flywheel stages in detail makes it possible to eliminate interference and ruce incompatibilities between teams, making everyone focus on a common goal, even if each has a different role in the process.
Implement a service level agreement
The second step is to implement a Service Level Agreement (SLA) between both teams. What does this entail? Defining what each of them is committ phone number list to doing to support the other, always focusing on a greater purpose: increasing sales .
For example, marketing may commit to delivering a certain number of qualifi leads, while sales may commit to more effectively following up with prospects to convert them into customers.
Create a feback system
Setting up a continuous feback process between both departments allows for sharing diverse elements such as analytics, metrics and goals, as well as proposing suggestions, points for improvement and aspects to be modifi.
By building a feback system, it is also possible to analyze maintain a social m ,ia presence which marketing source brings in the most leads that later become customers, what type of interactions a contact establishes before becoming a qualifi prospect, and what parameters each department uses to qualify leads.
Relying on data
The only way to know if SMarketing—or any other type of strategy—is giving the expect results is by analyzing the metrics that indicate the performance of the implement actions .
In addition to being clear, reliable and concrete, this data must be able to be shar between both teams. In this way, it is possible to review each of the measures taken, evaluate their impact and, if necessary, introduce improvements.
Use collaborative tools
Now, how can sales and marketing teams share this interesting data? Using collaborative platforms, such as CRM software.
This tool provides a complete picture of the customer b2c fax journey, while allowing you to access data on leads and consumers, analyze their behavior patterns, and evaluate what type of content works best for each stage, among other issues relevant to the business.
Keep communication channels always open
Two-way communication is one of the keys to this approach. Therefore, for the methodology to work, it is essential to diversify communication channels and keep them always open.
