Advertising on social media is no longer optional. Many entrepreneurs believe that social media will not benefit their business.
“Our customers know who we are and where to find us.”
Does this phrase sound familiar to you? Don’t get me wrong: it’s great to have a solid customer base. However, using social media to promote canada telegram data your business will help you make more money from your existing customers, as well as gain new ones.
Even if you don’t think your absence from social media is having any impact on your business yet, it very likely will in the near future. If you are a business owner and don’t believe you need to use social media to improve your business, then you will benefit greatly from reading this article.
If you are currently using social media to promote unique conditions for earning on product offers are possible your business but are not seeing the results you would like, keep reading. Follow the tips below and you will understand how you can have a proper and effective social media strategy.
1. Create profiles on multiple platforms
“You will find us on Facebook.”
I hear this all the time when I talk to small business owners about their social media strategies.
It’s good to have a Facebook page for your business. You’re on the right track.
However, Facebook alone is not enough to maximize your business’ visibility. According to statistics, Facebook is number one for small businesses.
Less than half of small businesses use Instagram and YouTube to advertise their companies. Additionally, less than a third of owners take advantage of LinkedIn and Snapchat.
Before you rush to create profiles on all the above platforms, it is important to understand who your target audience is.
For example, LinkedIn is more beneficial for B2B (business to business) businesses. This is because 80% of potential customers for B2B businesses come from LinkedIn.
Let’s say your business is targeting a younger audience. The majority of young people use Snapchat and Instagram at least 6 times a day. asia email list So it’s important to have a presence on these media.
However, if your business is targeting Baby Boomers (people born between ’46 and ’65) as potential customers, it wouldn’t make sense to prioritize Snapchat and Instagram.
For most people, starting with a Facebook profile is enough. With around 1.5 billion daily active users, you can assume that your target audience is there.
Believe it or not, after all these years, Facebook is still the fastest growing social network. So it’s not going to be surpassed in the near future.
After creating a Facebook page, you need to determine which other platforms fit your business and marketing strategy.
I would suggest you create a YouTube channel. Your YouTube video content will be easy to use to promote yourself on other platforms. These videos will give you a reason to post content on other platforms when you run out of ideas, but we’ll talk more about that in a moment.
