Do you want to quickly increase your sales? If so, we recommend trying Facebook ads.
Whether you’ve tried some ads but they cambodia telegram data didn’t have the results you expected, or you’ve never paid for Facebook ads, in this article you’ll learn how to create successful Facebook advertising campaigns.
Let’s see the steps:
1. Create custom ”hot” and ”super-hot” audiences on Facebook
If you’re wondering how to increase sales with Facebook Ads, then you need to target the hot or super-hot audience in your ads.
There are 4 types of audiences in Facebook ads: cold, warm, hot, super-hot. Cold audiences are those who don’t know about your business. Warm audiences are those who have interacted with your company. Hot audiences are those users who it is distinguished by a high level of confirmed orders visited your website but are not yet customers. Super-hot audiences are customers you already have and want to buy again and again.
(*Don’t forget Facebook Pixel to measure the effectiveness of your ads)
2. Create hot audiences
To create hot audiences in the Facebook Audiences dashboard, click Create Audience and then Custom Audience. When the ”Create Custom Audience” window opens, select Website.
In the new Website custom audience window, the only thing you will change is the audience time frame, where you will select 180 days (which groups all visitors to your website in the last 180 days).
If you have a lot of visitors to your website each month, e.g. over 10,000, you can change the time frame from 180 days to 90, 60 or 30 to see when you get the best results. This way you create multiple custom audiences for your website, each with a different duration.
3. Create super-hot audiences based on website visitors who are your customers
First, you will follow the same steps as above. Then, you open the Website custom audience window.
Then change the setting from All Website asia email list Traffic to Purchase. In the audience duration, again select 180 days, so that you include as many customers as possible in this audience.
This group contains everyone who has purchased from your website and you want to encourage them to buy again. You have already built trust with these people, so you will easily increase your sales.
Now it’s time to create campaigns.
4. Create an advertising campaign that retargets hot audiences
The first step in every campaign is choosing its goal.
On the Facebook Ads Manager dashboard, click Create to start a campaign. In the new window you will see the option to Quick Creation or Guided Creation. Choose Quick Creation.
The objective will be Conversions, because you want to increase your sales by targeting hot audiences.
Then you name your ad set and your advertisement.
In the ad set, you will choose what will count as a conversion, the cost, the audience, where your ads will be displayed, and their optimization settings.
In the Conversion Event section, select Purchase if your goal is sales.
In the next step, in Budget, you define how much you will spend each day. A large budget means reaching a larger audience. However, if you are aiming for new sales, you should have a smaller audience, because only a small percentage of them will become customers. So it is better to start with a small cost (e.g. 5-10 euros per day).
