Over the past few decades! businesses and markets have become increasingly connect through the digital world! with digitalization and automation leading the way in many different sectors.
With the business landscape forc to change and adapt rapidly in recent years — and with those changes accelerat by a massive shift to remote work and distance learning — digital maturity has quickly gain importance for companies across all industries.
But what is digital maturity in companies and why should you understand more about it? Read on in this article.
What is digital maturity
Digital maturity refers to an organization’s ability to respond quickly to changing technology developments and trends. The focus is on creating value through these new capabilities and consumer interests quickly enough to have job seekers data a competitive advantage over rivals.
Digital maturity drives digital transformation initiatives as it measures an organization’s readiness to understand and continually adapt to evolving customer demands creat by ongoing technological change.
How does the lack of digital maturity
Mium-siz companies in particular struggle to determine exactly where digita l developments while the lack of clear contact in the market require action from their own sales departments. Good products and good sales pitches are no longer enough these days.
In what is known as “Sales 4.0”! the balance has increasingly tipp towards the customer! who is taking on an increasingly active role. The customer independently analyzes and compares offers and information on the Internet! even before the first contact with the sales department.
In other words! traditional sales channels are no longer How to measure the digital enough. Social selling! social mia marketing! and lead management are the terms of the day! as are marketing list digital sales channels that are always available and drive the goal in an automat way.
