Discovery is the first step in the digital transformation journey . This is where you lay the foundation for what you’re going to do next. Knowing where you are makes it easier to get where you want to go and how long it will take to get there.
Here are the questions the discovery phase will help you answer as you move forward on your digital transformation journey and the question of how to measure digital maturity:
That said! companies ne a shar understanding of what they have achiev and what they plan to achieve in digital transformation! and to get that information! they ne to know where they are. We can define four stages of digital maturity in companies.
Digital Starter
The organization does not have a clear
Plan for digital transformation! although IT and business chinese overseas europe data functions may collaborate from time to time in a personaliz way.
Digital literacy
Leaders recognize the ne for and value of digital technologies and are ready to invest in digital transformation. A roadmap exists and projects are in the early stages. However! business units! functions! and regions still operate in functional silos rather than being part of a coordinat effort across the organization.
Digital performer
A robust digital mindset exists and a clear transformation path is defin. The talent and data platforms requir for digitalization have been set up. Several digital initiatives have been successful! and new digital services and businesses have also been launch.
Digital is embd throughout
The organization and is driving innovation ! R&D! value delivery! digital effective ways to build trust on your website adoption! strategy development! and day-to-day operations. The company outperforms its peers on key digital metrics and views digital as a key business driver.
How to increase digital maturity in your company?
Technology is only half the equation; digital How to measure your marketing list maturity is about how your organization uses that technology. It’s a constant process of improvement! which is the true key to success in an uncertain future.
