Broken links on your client’s site can negatively impact their search rankings so it’s best to identify and fix them quickly. Use the free Broken Link Checker Tool to find broken links on a site. You can copy and paste the URL to check multiple pages at once!
Step 11: Check keyword rankings
Keyword Tool is perfect for checking ranking email data positions, search volume and tracking keyword performance over time.
Simply add a list of keywords that the client wants to rank for (or that you think they should rank for) and the Keyword Ranking Tool will return the page that ranks highest for each keyword (page rank), where it appears in the search results page (position) along with estimated traffic and the total number of monthly searches (total search volume):
Step 12: Check social pixels and tags
Facebook Pixel is essential to enable remarketing across Facebook, Instagram, Messenger and Audience Network.
Make sure the Pixel is installed and working correctly on your client’s site by using Facebook’s free Chrome Extension, Facebook Pixel Helper :
Check that Open Graph Tags have been implemented sitewide for Facebook and LinkedIn. These tags ensure that images, titles, and descriptions display optimally in News Feeds and DMs when users share links. In fact, the Open Graph Protocol isn’t just limited to social channels — you may have noticed it when sharing links in Slack and other messaging tools, too. Facebook’s Sharing Debugger tool , lets you inspect any URL for valid Open Graph Tags:
Twitter uses its own ” Twitter Cards ” format in addition to Open Graph tags. Use Twitter’s Card Validator Tool to check a site for valid Twitter Card tags:
Step 13: Audit all 3rd party technologies
Third-party plugins and tools on a website can be useful expert for crm data synchronization but they can also slow down a site. As we discussed in Step 6, a slow website will negatively impact search rankings. Use the free tool Find What Technologies a Website Uses :
Go through this list with your client and make sure all the tools and plugins on the site are really necessary. If there are any redundant or unused plugins – remove them from the site’s source code. Doing this can really help improve page load speed.
Step 14: Audit URLs and site structure
The site URL and overall structure is uae cell number another important factor for ranking. Key page URLs should match the keywords the client wants to rank for. We wrote a complete guide on Website Taxonomy and its impact on SEO.
You should also check to see if Schema.org Structured Data (schema marking) has been implemented across your site. Using Structured Data will increase your site’s chances of appearing in Google’s Featured Rich Snippets at the top of some searches.
