“ Knowing your audience in depth is essential to Identifying the target audience creating effective content ” … How many times have you heard that?
Quite a few, for sure.
And in reality, that’s exactly netherlands phone number library how it is: knowing the difficulties, needs and desires of your audience allows you to create useful content, capable of capturing attention, arousing emotion and pushing towards action.
Without a deep understanding of your audience, you risk creating generic, irrelevant, or ineffective content that will simply fade into the background.
To create an effective content strategy, it is therefore essential to know the people you are addressing not only in terms of demographic data, but you should also know their needs, desires, challenges and motivations.
The suggestion can only be to create buyer personas, that is, semi-fictitious representations of your ideal audience.
Once you know your goals and audience perfectly, you can move on to choosing the type of content to create.
Choosing the type of content
Any self-respecting content strategy should include informative, inspirational and interest-generating content.
Yes, I’m talking about the 3 food and beverage industry trends I’s of content, a theory according to which the formula information-interest-inspiration is the key to creating effective and engaging communication.
This combination, in fact, allows you to create content capable of satisfying the different needs of the public, maintaining high interest and promoting an emotional connection with your brand.
At this stage, creativity should reign supreme.
Try, as much as you can, to distinguish yourself from your competitors by opting for formats, columns, topics, tone of voice and communication style that reflect only and exclusively your essence.
What your competitors do may not work for you: every brand has a unique story, value system, and offering.
Reels or carousels? Inspirational videos or informative graphics? Interactive or more static stories? Weekly or monthly columns? What are the “pillar” contents, the most important ones?
Well, it depends on your goals, your audience, and your offering.
Don’t conform, especially with your content.
Once this is done, you can move on to defining the plan and editorial calendar.
Creating the editorial plan and calendar
As we have already seen be numbers previously in our blog, the editorial plan contains the programming of the contents and the relative characteristics (objectives and categories, for example).
The editorial calendar , on the other hand, is the tool that translates the editorial plan into concrete actions, indicating data and times in which to publish the various contents.
Together, these two tools will allow you to have fluid, coherent and well-organized communication, optimizing both content creation times and the achievement of objectives.
