Shimp (2003): the customer’s ability to remember a product when they want to buy it, and to remember the product category.
Seohadi (2005): Something related Branding that to how a product can compete with its competitors in the market. This can also identify the extent to which consumers understand the product.
The Importance of Brand Awareness
Implementing brand awareness in business certainly requires time and costs that are not small. However, singapore phone number library the amount of the cost may be comparable to the benefits generated.
Some of the functions and benefits of brand awareness in a business or company are as follows.
1. Brand Recognition
One of the main benefits is to introduce th existence of the brand . Usually, consumers will know it through advertising.
Apart from that, they can also recognize products through logos, taglines and colors that are characteristic of the brand .
is unique, consumers will remember it more easily.
In addition, this strategy can increase the presence of the brand. It is possible that customers will continue to choose the product over others.
2. Increase Trust
Trust can be formed through brand awareness . Thi that doing brand awareness properly also helps to generate trust, both from consumers, investors, and several other parties.
3. Increase Selling Value
And consistently will be of good value to the company. This specifi irection means that indirectly it will india number list increase the selling value of its products.
In fact, if it is balanced with an increase in the quality of products and services, consumers will be more confident in choosing it, and price will be the second consideration.
There are many ways to improve the quality and service of a product, from packaging, marketing, to this means having buy-in at all levels of the organization the sales process.If the marketing .
