To promote a website in search engines, not only high-quality content and competent technical optimization are important. The age of the website also plays a role in SEO. And in this article, we will tell you why this happens and how to find out the date of the website creation .
1. The impact of site age on SEO
Search Engine Trust
Search engines trust sites with history more. If a resource has existed for a long time, it is most likely reliable and provides quality information. But young sites are more suspicious. Therefore, all other things being equal, an older site will rank higher.
But this does not mean that a young site switzerland email list has no chance of promotion. Of course, it will be more difficult at first, but high-quality optimization and unique useful content will help to quickly gain the trust of search engines.
Natural links
During the existence of a site, more links from other resources naturally appear on it. And the link mass is an important ranking factor. Moreover, such organic links are perceived by search engines better than artificially increased ones.
It is important that backlinks are high-quality and relevant. For example, if you have an online clothing store, then links from fashion blogs and forums will be more useful than from sites about car repair.
Behavioral factors
Sites with history usually have better behavioral factors. The audience has already gotten used to the resource and trusts it. Visitors spend more time on such sites, view more pages, and return more often.
If the behavioral factors are good, this is a signal betting email list for search engines that people like the site and that it provides the necessary information. And this has a positive effect on search results.
2. How to find out the date of creation of the site
Whois service
The easiest way to find out the age of a domain is to use the Whois service. You enter the website address and get various information about it, including the registration date.
But there is a nuance. If the domain has already passed from one owner to another, Whois will contain the date of the last registration. That is, you can find out the age of the current domain, but not always – the site.
Web archives
A more accurate way is to search for the site in web archives. For example, the Wayback Machine stores old versions of millions of sites. Enter the the introduction of generative ai address and see when the site was first indexed.
You can also look at the site’s history in archive.org or Google search with a date range. If the site was added there many years ago, it is definitely not one day old.
Internal signs of age
Often, you can judge the age of a site by the information on it. For example, by the dates of publication of blog articles or news. If they date back to 2010, then the site is at least 14 years old.
Or by user comments, if they are dated. The older the first comments, the older the site. Of course, this data can be falsified, but in most cases it can be used as a guide.