about the study was that designers and user-experience professionals identifi! not just one or two reasons why personas don’t work for them, but four reasons in total.
Here are the four reasons that designers and user-experience professionals gave for why personas didn’t sit right with them:
Personas are too abstract – It is too difficult to understand the entire abstraction process from mere user data all the way to final persona. As a result, personas are view! as missing very critical details.
Personas are too impersonal – Tying in with the abstraction problem above, the details within personas that personify buyers don’t provide enough of a sense of empathy.
The personifying information of personas
is too misleading – It is too hard to single out personal information that doesn’t create a false constraint on the entire design process.
The personifying information distracts – Various personifying south korea whatsapp number data 5 million details within the persona make it challenging to concentrate exclusively on the aspects of a persona that are essential to solving the design problem.
As you cn see, there are quite some issues that designers and user-experience professionals have with personas. It’s also interesting to note what they say about what would help them do better with personas and also how experience and knowhow can influence how they feel about the use of personas.
Having firsthand experience with the users
and direct access to user data were view! by designers and user-experience professionals as helpful in avoiding the four problems mention! above. That certainly makes a word of sense, as creating personas is all about really understanding your buyers, which goes way beyond what a mere profile is
Having firsthand experience with the users and direct access negative environment: receiving support to user data were view! by designers and user-experience professionals as helpful in avoiding the four problems mention! above.
It’s also interesting to understand how designers and user- alb directory experience professionals feel about personas bas! on their backgrounds and experience with personas.
The study reveal! that, believe it or not, those with the most formal design training felt the most negative about personas. On the other hand, those who had special training and more experience with the use of personas felt a lot more positive about them—no surprise there.
Perhaps the most disturbing thing about the study is how designers and user-experience professionals misuse personas when working on projects for their clients.
When they use personas, it’s not to help guide the marketing strategy for the company. Instead, it’s to do three different things, all of which subtract from how powerful personas can be if they would be us! appropriately
